Ethical Leadership: Nurturing African Potential through Integrity

Integrity is a core values of African Potential, guiding our actions. This is because we understand the importance of commitment & transparency in managing implementation and research projects in Africa.

Our Board of Trustees and Board of Directors have been carefully curated to ensure they instill these values throughout the organisation. Each member is a leader within their field and their commitment, drive and behaviour align with our values.


The African Potential Trust operates under the guidelines espoused in our trust deed and outlined in the Broad-Based Black Economic Empowerment legislation, enabling us to support three of the five B-BBEE pillars.

All business units operate in accordance with the above determined corporate governance principles, in addition the King Codes on Corporate Governance, and to those of the jurisdiction wherein a project is being implemented, with clear adherence at all times to group values.